David McD Fitness Product Packaging

The packet of Matcha was the client's first physical product and therefore wanted an eye catching design while keeping it safe and on brand. Through the use of photographic exploration of the product itself and Photoshop, a label was created. There were many guidelines regarding the details on the back of the product that had to be carefully respected such as the nutritional information and ingredients. The resealable packets made for easy use and storage for the consumer.